Shipt, the Target-owned delivery service, expects to add about 130,000 shoppers by the end of April. These workers would be in addition to the 70,000 it brought on during the coronavirus pandemic.
Shipt shoppers earned a 30% increase in average pay per order since early March, according to Shipt CEO Kelly Caruso.
"Shopping has become more difficult in recent weeks. We've seen an increase in demand, and we want to ensure that our shoppers feel appreciated," Caruso says.
The company pays its delivery service employees to shop for members and deliver their groceries.
Target will provide face masks and gloves to Shipt shoppers as they enter its stores to pick items for same-day deliveries amid the high demand during the COVID-19 pandemic.
The company says it will expedite individual safety kits for its most active shoppers and those in high-risk areas.
The company is doubling its support team, which will be in charge of handling calls, chats and emails.
Other companies, such as Amazon, have implemented similar efforts as demand rises. The retail giant offered masks to its employees to protect them as they work during the coronavirus pandemic.
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