They may soon have to stop referring to Apalachicola as part of the Forgotten Coast, now that the city has a pair of sunglasses named after it.
Actually, they’re called Apalach, and they’re one of four styles introduced last month by the Daytona Beach-based Costa Sunglasses as part of their Del Mar Collection.
Company spokesperson Heather Miller said all of Costa’s frames are named for bodies of water, or things in and around and connected to water. In the case of Del Mar, the company chose iconic beach towns - Apalach, Bimini, Coquina and Isla – as inspirations.
“For Apalach specifically, Todd Barker, Costa’s coastal community manager, brought this name forward,” she said. “He has great memories from visits to Apalachicola and felt like the name embodies the rich heritage and old Florida charm the new frame style evokes.”
In the company’s marketing, Costa writes that “Known for its oysters, pristine white sand beaches and maritime culture, Apalachicola is full of Old-World charm in the heart of the Florida Panhandle.”
Pristine white sand beaches?
“I think they did stretch it by looking at the general area and talking about the beach,” said Miller. “Part of that was done intentionally to further tie in the water connection.”
Costa marketing materials write that “With sleek lines, Apalach offers an extra-large fit that will enhance your ocean views, and the new style looks good on multiple face shapes.”
The style is available in four color options – Shiny Tortoise, Shiny Black Kelp, Matte Gray Crystal and Shiny Sand Dollar – and retails for in the neighborhood of $250.
The Bimini is described as a large cat-eye female frame, while the Coquina, named for a beach off Longboat Key, is a medium square-shaped-fit, and the Isla, named after Isla Mujeres in Mexico, is a small round-shaped frame style.
“The expansion of our Del Mar Collection was in response to the popularity of this colorful, ocean-inspired collection we launched last year,” said John Sanchez, vice president of product development at Costa. “Our goal with the new frames in the collection was to fit a variety of face shapes while infusing even more of what we love about the ocean into each unique design.”
The company stresses its Costa 580 color-enhancing lens technology that selectively filters out harsh yellow light for superior contrast and definition and absorbs high-energy blue light to cut haze and enhance sharpness. “In addition, Costa’s lens technology reduces glare and eye fatigue, and its Lightwave glass is 20 percent thinner and 22 percent lighter than average polarized glass,” reads the release.
The company also boasts of its use of sustainable materials as part of its Kick Plastic initiative, and its partnership with the IndiFly Foundation and shark research organization OCEARCH. “These glasses are made from biobased resin, from the castor plant, and not petroleum,” said Miller.
The Apalach glasses, manufactured in Florida, are available at BlueWater Outriggers in Port St. Joe, Apalach Outfitters and Island Outfitters in Franklin County, and Mexico Beach Marina.
“I think they’re awesome, a little bit bigger, nice looking,” said Cindy Sellers, BlueWater’s purchasing agent. “They’re more modern.”
She said Blue Water offers Costa specials throughout the year, and earlier this month gave away gift cards with any purchase of Costa sunglasses.
“They’re polarized, so it shows the depth and clarity even through the water,” she said. “It is amazing, you see the bottom of the bay. It brings out the fish or whatever’s in the water.”