Apalachicola Main Street stepped into the video production biz this week, overseeing a project to tout tourism in the city and other aspects of the county’s appeal.

Tuesday and Wednesday, a film crew from Onpoint Digital Media in Tallahassee was in Apalachicola to film scenes and locations for a new video, produced by Main Street and funded by grant money and private matching funds.

Main Street board member Carol Guild, who retired here in 2016 after a 43-year career in advertising and marketing, said the video by Onpoint, one of three companies to respond to a request for proposals, will run about $13,125. Funding comes from a $5,000 grant from Visit Florida, a $2,500 technical assistance grant from Florida Main Street, and the remained from private matching funds from Main Street board members.

Familiar with filmmaking, having scripted and filmed videos and TV commercials shot for clients in locations from Vermont, to Milwaukee, to San Diego, Guild said the project has been two years in the making, starting as a suggestion from downtown business owners at a focus group held by Apalachicola Main Street in spring 2017. Several script ideas were narrowed down to one that best highlighted the history, nature, boating, fishing, shopping, and dining, along with the appeal of the beaches on St. George Island and the many festival weekends.

Onpoint had hoped to shoot in October, but Hurricane Michael squelched that idea, she said. Scenes in the video are being filmed on St. George Island, throughout downtown Apalachicola, and in parts of the historic district.

The script track is being done as voiceover, but more than a dozen local residents, and even a couple of their dogs, are taking part in the video as extras, several of them from The Panhandle Players. Also, some employees from local businesses will be used in scenes, although specific businesses are not promoted by the video. The video also includes aerial scenes from drones, filmed by Russell Mick, owner of Running Man Pictures, also based in Tallahassee.

Title of the 60-second video is “There’s Still a Place,” telling how the Forgotten Coast is where old Florida can still be found. It will be posted on websites, starting with the downtown Apalachicola website, and will be made available to the TDC, and to any business in the area that wants to put a link on their website.

Guild said it will eventually be used as a TV spot to run in regional markets, increasing awareness about this part of Florida. “This video also fills a key part of the Visit Florida strategic plan to increase economic development through travel to emerging Florida destinations,” said Main Street Director Augusta West. “That is exactly what the Forgotten Coast is ... an emerging destination.”