The Apalachicola Bay Chamber of Commerce has announced its participation in this year’s Small Business Saturday, taking place Saturday, Nov. 30. Small Business Saturday is a day dedicated to strengthening the community by supporting local small businesses.

Now in its fourth year, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. Small Business Saturday supporters reported spending more than $5.5 billion at independently-owned businesses on that day last year.

The Apalachicola Bay Chamber recognizes the importance of supporting small business in Franklin County and the jobs they help create and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2012, small businesses nationwide accounted for 64 percent of net new private-sector jobs created and represented 99.7 percent of all employer firms.2

Nov. 30 marks the fourth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.

As of Dec. 31, 2012, more than 3.2 million Facebook users “liked” the Small Business Saturday pages. Just last year, 350-plus advocacy organizations, 150-plus corporations, and elected officials in all 50 states and Washington D.C. declared their support for Small Business Saturday.