Study offers ideas to boost Carrabelle economy

Published: Wednesday, August 21, 2013 at 01:52 PM.

The study also said all businesses need to accept credit cards.

Stantec found that Carrabelle’s tourist trade currently drops 50 to 60 percent during the winter and recommended advertising in cold weather locations like Canada and the northern US. “Carrabelle is colder than South Florida but it’s a lot warmer here than in Quebec,” said Lyon.

Stantec recommends the city retain an experienced marketing firm to target both day-trippers year round and snowbirds who make extended visits during the winter months.

The study found conflicting information from different websites about the area can be confusing. “At a minimum all the county and city websites should reference each other and be kept up to date and relevant,” said the report.

The study said downtown businesses must learn to promote one another. “Currently, there does not appear to be an organized connection between the charter fishing industry, nature-based tourism, or ecotourism, with the hospitality industry,” it said. “The ideal situation would be for a company or organization to bring the various businesses together to promote tourism in a manner that showcases all parts of the industry and connects them so that each component promotes another.”

Stantec recommends improving the entryway to Carrabelle from the east, “with signage, monuments, lighting and similar streetscape enhancements,” and requiring landscaping be maintained to high standards. It suggests laws be put into place governing the appearance of commercial signs.

The Moore house is envisioned as an anchor for the tourist and business district.



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