Sing a song of Lanark

Published: Monday, December 23, 2013 at 11:22 AM.

Within a year, advertising was in progress and sales began, with ad campaigns in New York, Washington DC, Chicago, Miami, Atlanta and in the Times. The ads read, “Life e in Lanark Village is beautiful and satisfying and you can live for less.”

Westberg said customers began to arrive by the busload. The four salesmen on staff couldn’t keep up with the demand and Westberg took on some sales as well as running the office. She received a 5 percent commission in addition to her salary.

The cost of a unit ranged from $4,995 for an efficiency to $7,995 for a three-bedroom. You could buy on time. An efficiency was $39.95 down and $39.95 a month.

A number of Scots took up residence in the village drawn by the familiar name and the reasonable prices.

Westberg said the first residents arrived before completion of the public buildings and the company took great pains to keep them satisfied.

Every morning there was mail call in Westberg’s office. A bus was acquired and residents signed up for weekly shopping excursions to Apalachicola or Tallahassee. Local churches sent volunteers to ferry village residents to Sunday morning service.

 



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