County to consider bed tax hike

Published: Wednesday, July 9, 2014 at 11:17 AM.

Parker said evidence of the effectiveness of increased advertising is in the results of advertising subsidized by funds provided by BP during the Deepwater Horizon oil spill.

“We are up to a $50 million industry and pushing for $100 million. Our goal is to make it a year-round economic engine,” he said.

Parker said that, during the oil spill, the county spent $2 million and brought in $4 million in new revenue.

He said half of the proposed tax increase would be spent on marketing. He said the biggest out-of-county marketing provides the greatest return, but with decreased funding, the county cannot advertise nationally. He said that, out of about $900,000 collected under the current 2 percent tax, only about $100,000 is spent on advertising nationally.

 “Under the new math, if we now collect $900,000, we would theoretically collect ($1.8 million), Jackel said.

Parker said $450,000 of that would be dedicated to national advertising. “That’s back to the level of advertising we were able to generate when we got the really generous grants from BP,” he said.

“I don’t see any of this money trickling down to District 3,” said Lockley. “I’m not going to vote for something that only benefits a few people.”

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