Chasing Shadows August 21, 2014

The Florida Tropical Home was part of Florida’s exhibit at the 1934 Chicago World’s Fair. The state

The Florida Tropical Home was part of Florida’s exhibit at the 1934 Chicago World’s Fair. The state had a fully-grown grove of citrus trees planted at the fair, along with an exhibit in the Hall of States

Florida Memory Project
Published: Wednesday, August 20, 2014 at 11:46 AM.

Apalachicola girls vie for ‘Queen of Florida

In the August 25, 1934 issue of the Times, the first Gorrie Bridge was nearing completion and the city “Dads” were discussing how best to promote Franklin County as a tourist destination. In the third item, the equivalent cost of construction in 2014 is given in parenthesis.

A representative group of city and county officials and businessmen gathered here Wednesday morning at 11 o’clock at a meeting conducted by Mayor J.H. Cook to consider Apalachicola ’s participation in the statewide Popularity Contest, which is being sponsored by the Florida World’s Fair Commission. The meeting was held at the Business Men’s Club.

G. L. Burgess and Edwin S. Dew, representatives of the Florida World’s Fair Commission, met with the group and explained the benefits obtainable through participation in the contest. Mr. Burgess who is also State Director of the Interstate Tourist Club and who is at present associated with Jack Vernon Thompson, regional headquarters director of the State Chamber of Commerce, told briefly the purposes of the promotion which would result in more dollars and cents for this particular section through increased tourist trade brought about by advertising at the Chicago exposition.

Explaining that the commission is at this time sponsoring popularity contest to find a popular young lady to send to Chicago , in September, to be crowned “Queen of Florida” at the Florida World’s Fair exhibit. Mr. Burgess cited the advertising value to be derived by those cities and counties placing entrants in the contest because of the publicity which will be carried by all the important news agencies and the Columbia and National Broadcasting Companies. The one selected to represent the state in Chicago will receive honors and attention at the fair. The coronation will be colorful and beautiful. Her name and photograph will appear in all papers throughout the nation.

The proposition was endorsed by those present and two committees were appointed by Mayor Cook for the purpose of making funds available to withstand the cost of page advertisements in the Fourth District’s booklet, which will be handed out to visitors at the fair in Chicago . S. F. Teague, member of the World’s Fair Commission, H. L. Flowers and George S. Hines were named on a committee to confer with the county commissioners on the idea in view of drawing on the county’s advertising fund to pay for the ad in the booklet. The other committee, comprised of Harry Sawyer, Raymond Anderson and J.P. Coombs, will literally raise sufficient funds, through personal subscriptions, to offset the cost of a similar advertisement of Apalachicola .

The pamphlet will be attractively made up. The allurements to be found there will be listed on one page, while illustrated pictures will add to its advertising value on the opposite page.

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