August boosts TDC revenues past 2011

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Published: Tuesday, November 20, 2012 at 01:29 PM.

 

With August posting that month’s best revenues in the eight years since the two-cent bed tax was first implemented, Franklin Count y is headed towards a record-breaking tourist season,

With just one month left in fiscal year 2011-12, Tourist Development Council collections through August 31 have far raised $853,021, nearly $50,000 ahead of last year’s entire total and the best so far for any entire year in the bed tax’s history.

The numbers show that August 2012 collections of nearly $94,000 were about 55 percent better than one year ago, a full $33,000 increase.

The year-to-date total is more than $105,000 better than where it stood at this point last year, running about 14 percent of last year. And if September proves to be even an average month, the 2011-12 fiscal year total should, for the first time, eclipse the $900,000 mark.

“Up 14 percent, that’s a pretty significant number,” said Curt Blair, TDC administrator. “I think we’re encouraged by the numbers and I think we think it’s indicative of the success of the BP ‘We’re salty’ campaign, Clearly, a lot of money went in to developing a new brand and promoting it overt the 12 months. We’re encouraged we used the right methods and used the right vehicles in promoting that right. It’s a positive message and one that seems to be working.”

Blair said that while the overall numbers are strong, the fact that August was so strong after two consecutive months of declines was less significant as an indicator of specific programming success.



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